Local MP Visits Swindon Personalisation Firm GS InStyle

North Swindon MP Justin Tomlinson MP has met local business owners Andrew and Jelena Geidans, to see an innovative new service they offer.

Andrew and Jelena own GS InStyle, a company which provides personalised clothing, bags and accessories.

Since opening five years ago the business has gone from strength to strength, processing up to 2,500 items a day and providing clothing for a number of schools and groups across Swindon - including Red Oaks Primary, Brook Field, and Draycott Sports Camp.

The couple have now diversified their services by creating a handwriting machine, which is the only one of its kind in the country.

They have created a machine which can hold and manipulate a pen. Using a programme, which they coded themselves, the machine can write documents from the computer making them look handwritten.

Justin Tomlinson MP said: “It was very interesting to see Andrew and Jelena’s business, and I was thrilled to see how well it had grown in 5 years. I was incredibly impressed with the handwriting machine, and I am very proud that such an innovation is being developed in Swindon.”

Andrew Geidans said: “In the digital world that we live in, we believe deeply that personal handwritten letters will become an increasingly powerful way of engaging at a far more emotional level.”